Time is perhaps the most valuable commodity that we have in life. When it comes to fitness, people are more discerning than ever to find the right programs to make the most of their time in the gym.
The four things that they want to achieve quickly are to:
- Look Better
- Move Better
- Feel Better
- Live Longer
During my fitness career spanning the last three decades, I have watched the percentage of health club members within the population double. In the 80’s, 10% of the population kept a fitness club membership, and now it has risen to over 20%! That represents a massive increase in the number of health club members. The message is slowly getting through.
Almost all would agree that more results in less time is a good thing for most any progressive endeavor in life. Consider Moore’s Law, or the breaking of Olympic records, for example.
If we can attract even more people into a regular fitness program because they are able to get better results in less time, then perhaps we can accelerate, even more, the recruitment of individuals into the culture of wellness. It is a noble pursuit, and there is so much room for improvement. Let’s face it, 20% is better than 10%, but it still sucks! We can do better until 100% of the population joins in.
HOTWORX believes in this cause. The mission of the brand is to provide more workout in less time to its franchise studio members and to its residential fitness sauna clients.
“Exercise is a miracle drug. I’m such a believer that it’s the key to health, wellness and longevity that I prescribe it to every patient I see. Take it often, and you’ll live a longer, healthier life. Your medical costs will be lower, you’ll sleep better at night, and your workdays will be more productive. Your mood will improve, and your risk of developing almost any chronic disease will drop.” ¹ Dr. Jordan D Metzl
Infrared energy and the heat generated from infrared can provide a superior workout environment for acceleration of sweating and for acceleration of body detoxification, to mention just a two of the many benefits.
It makes sense to add infrared to exercise.
When exercise is combined with infrared amazing results happen fast. The moment that you walk into an infrared workout sauna you begin to feel good. Your muscles begin to relax so that you can warm up faster allowing for better stretching to prepare for the great workout that is about to ensue. During the workout, accelerated sweating, detox, and muscle toning from more heat shock proteins result in greater strength and flexibility gains! …not to mention the massive calorie burn!
Simply put, the HOTWORX workout method provides for a higher quality workout with greater results in less time.
More Workout, Less Time!
Steve
