The first article in a five part spotlight series featuring this year’s HOTWORX Virtual Instructors…


Hometown: Los Angeles, California

Tori Cowen is the founder and president of Victori Consulting, where she helps her clients intentionally use Instagram to increase their influence online and grow their business. She completed her dual Degree in Marketing and Professional Sales at Florida State University and received her Social Media Management Certification through Georgetown University. Prior to launching Victori Consulting, she was Miss Florida 2014 and 3rd alternate to Miss America.

What motivated you to become a HOTWORX Virtual Instructor?
I love empowering women and men to be the best versions of themselves. Being a Virtual Instructor allows me to encourage people all over the world by showing them that anything is possible when they put their mind to it. I have also absolutely LOVED hearing from current HOTWORX regulars about the amazing changes they have felt since starting. That is what genuinely motivates me. It’s about the people on the other side of the screen!

How was your very first HOTWORX session? Describe the experience.
My first experience was a few years back and I braved the Hot Warrior session. I am not going to lie, it kicked my bootay, but the sense of accomplishment I felt afterwards was priceless.

What’s your favorite Isometric posture? Why?
My favorite would have to be the plank inch forward, in my Hot Pilates session. I love that it works so many areas of your body while forcing you to engage your core.

Which Isometric posture is the most difficult for you? Why?
The 2 and a half min wall plank of death is not a posture I look forward to LOL

What has been the most rewarding part of being a HOTWORX Virtual Instructor?
It is definitely hearing the testimonies from all the regular users. I had a man recently tell me that he felt like I was part of his family because him and his daughters do my HOTWORX sessions together and that was pretty special.

Can you share a Fun Fact with us?
I actually have an extra backbone and I am missing two ribs!

Follow Tori on social media for an exciting behind-the-scenes look at her journey as a HOTWORX Virtual Instructor!
Facebook: @toricowen14
Instagram: @toricowen14
Snapchat: toricowen
Victori Consulting:

Released November 25, 2018