HOTWORX welcomes new franchisees, Rachel and Richard Maxwell, with the purchase of a franchise license in Lexington, South Carolina!

What originally motivated you to consider a business opportunity?
I was looking for a way to transition from a very full time personal training business to something that could generate income without me there every moment.

What led you to explore franchising rather than an independent business?
I liked the structure and support around this franchise model.

What was your initial impression of your first HOTWORX session?
I loved it. I’ve had an infrared sauna in my home for years and have always appreciated the benefits of IR. The combination of exercise and IR is a slam dunk in my book.

How was your experience going through the HOTWORX Discovery Process?
It was very thorough and structured. I felt like I had time to fully research and study the HOTWORX opportunity.

How would you describe your Orientation Day visit and meeting the HOTWORX Executive Team?
It was well organized and thorough. It was great to meet the corporate team and have my questions answered in detail.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Follow the process, do your homework and ask a lot of questions.

What are the top 3 reasons you chose to franchise with HOTWORX?
The detailed process and structure of the business, the product itself and the experience of the franchisor.

What excites you the most in offering HOTWORX to your community?
The benefits of IR and fitness.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
I want to hire an exceptional team and open with 300 members. I also plan to reach 600 members in the first year.

How will HOTWORX help you achieve your personal and professional goals?
My HOTWORX studio will enable me to generate additional income that will help me to meet some personal goals for my family. It will also enable me to expose far more people in my community to the benefits of fitness IR.

Congratulations, Rachel & Richard, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released December 30, 2019