HOTWORX welcomes new franchisees, Kristina and Giancarlo Ferruzzi, with the purchase of 4 franchise licenses in San Antonio, Texas!

What originally motivated you to consider a business opportunity?
Self-direction & self-fulfillment. I have spent many years toiling for companies and big pharmaceutical. There has always been a desire to determine my own fate, doing so in an industry that I’m passionate about.

What led you to explore franchising rather than an independent business?
Franchising has a foundation for success already mapped out and the resources in place for early growth and profitability. With a unique business model that caught my attention, it just made sense!

What was your initial impression of your first HOTWORX session?
I thought, how cool is this – blending iso and IR. In a traditional hot yoga class, it’s a humid slippery mess. In my personal sauna, I was relaxed and could breathe!

How was your experience going through the HOTWORX Discovery Process?
The process was purposeful and well structured. Segmenting the information made it easy to gather my thoughts, take notes and ask appropriate questions leading to next call. Nancy was very flexible and knowledgeable.

How would you describe your Orientation Day visit and meeting the HOTWORX Executive Team?
Everyone was enthusiastic and very welcoming. The team is tight knitted, working together to achieve common goals.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Try a session prior so that you get the customer perspective. Do your research about boutique fitness trends in your area.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Unique business model
2. Profitability looks promising with low overhead
3. Passionate about the fitness industry

What excites you the most in offering HOTWORX to your community?
Reaching individuals that are motivated to workout but pressed for time. Assuring them that their fitness goals are attainable in less time with the same caloric expenditure, if not more. Introducing people to the innovative technology of IR and the added benefits gained from fusing it with fitness. And the obvious 24/7 access and intimate studio set-up.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Establishing a profitable studio by following the road map. Once open for business, maximizing membership enrollment and attainment. Creating a studio with a solid reputation and a motivated staff will entice people to stay committed.

How will HOTWORX help you achieve your personal and professional goals?
Personally, as a Pro Beach Body Competitor for both GBO and NFF,  I will incorporate HOTWORX into my fitness regimen during show preparation and off-season. I’m eager to show other competitors and extreme body-builders alike, how HOTWORX will compliment their training. Professionally, I want to be extremely profitable doing what I love.

Congratulations, Kristina & Giancarlo, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released January 19, 2020