HOTWORX welcomes new franchisee, Natasha Allen, with the purchase of a franchise license in Atlanta, Georgia!

What originally motivated you to consider a business opportunity?
I am always looking for new adventures and business opportunities. When I stumbled across HOTWORX, it was a no brainer. I fell in love with the concept and model.

What led you to explore franchising rather than an independent business?
I feel that it is always good to have additional support when starting any business, so franchising has always been a business model that made sense for me.

What was your initial impression of your first HOTWORX session?
Wow, I was not expecting this amount of sweat!

How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was good. It was the chance to get to know more about HOTWORX and allow HOTWORX to know more about me as well.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Very fun and inviting. The team welcomed me with “open arms.”

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Ask a lot of questions and do research on the industry.

What are the top 3 reasons you chose to franchise with HOTWORX?
The concept of the infrared saunas with multiple types of workouts offered combined with the FX Zone alone was the main reason for me.

What excites you the most in offering HOTWORX to your community?
I know that so many are looking for a model like HOTWORX, something different, and I can’t wait to bring it into my local market.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
To be able to partner with local businesses and schools in my market, to provide a clean, safe, and inviting studio to my community, and most importantly to operate in the black.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX will help me gain an additional stream of income, which is one of my personal goals. It will continue to stretch my personal and professional life in terms of finding a balance of work and life and being a woman in a leadership/ownership role.

Congratulations, Natasha, and welcome to the HOTWORX team!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released September 8, 2020