HOTWORX welcomes new franchisee, Sarah Prorok, of Louisville, Kentucky!

Cristy Clauser Photography

What lead you to explore franchise opportunities?
I was looking for a place to work out in January when I kept seeing a Facebook ad for the HOTWORX opportunity. Yes, I am the typical resolution maker. While there was not a HOTWORX location in my area, I was repeatedly drawn back to the brand. After a quick poll of friends, one friend happened to know a few franchisees. A quick text with positive feedback from a Franchisee was enough to encourage me to request more info. Shortly thereafter, I made the two-hour drive to try a couple of workouts and was quickly all-in. I knew I needed to bring HOTWORX to Louisville.

Can you describe your first HOTWORX experience?
I was out of my comfort zone but appreciated the opportunity to get comfortable being uncomfortable. Virtual Instructors help give you confidence when you are trying something new and the intimate space of the sauna is not as intimidating as an open gym or large class. I left sweaty, happy and with a sense of accomplishment for completing my workout. I immediately knew other people would also appreciate the concept for their own reasons.

How was your experience going through the HOTWORX Discovery Process?
I reviewed modules weekly and had weekly calls to discuss questions with Cynthia. She was extremely informative and helpful. I appreciated not feeling rushed or pressured.

What was it like attending Orientation Day and meeting the HOTWORX Executive Team?
Attending Orientation Day reaffirmed that I was making a good choice to join the HOTWORX family. It was extremely evident that everyone is passionate about the brand and invested in the success of everyone involved. Learning more about the systems and processes in place made me feel more confident in my decision to become a franchisee.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
If you are considering the opportunity to franchise with HOTWORX, get to a studio. If, after a sweat session, you are still interested, start doing your research.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Contemporary branding and innovative, science-backed concept
2. 24/7 model, low overhead and positive feedback from other HOTWORX Franchisees
3. Established system and process: While HOTWORX is new, much of the team is not

What goals do you have in bringing HOTWORX to your market?
You know you are on the right path in life when you feel like you’ve stumbled across something so incredible that you can’t help but share it with everyone you meet. I want to create that same excitement for everyone that tries their first workout.

What are you most excited for in your first year as a HOTWORX franchisee?
I am excited for everything I am going to learn and the lives (including my own) that I am going to change by sharing this concept with the community. We are going to look better, feel better and enjoy the journey.

Congratulations, Sarah, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released May 6, 2019