HOTWORX welcomes new franchisee, Kosta Popoff, with the purchase of a franchise license in Detroit, Michigan!

What led you to explore franchise opportunities?
I was currently looking for a business concept that is very stream lined with minimal labor. The business had to be innovative with a product or service that had barriers to entry for competitors.

Can you describe your first HOTWORX experience?
My first HOTWORX session was unique and like nothing I have experienced. At the time we did not have a location in our state open. So it was when we attended orientation that we were able to participate in a session. We loved the session and felt amazing afterward.

How was your experience going through the HOTWORX Discovery Process?
I would say my experience during the Discovery Process definitely prepared me for the orientation. Given the fact my background is in the restaurant industry, I felt that Cynthia was there to educate us every step of the way.

What was it like attending Orientation Day and meeting the HOTWORX Executive Team?
Everyone was very warm and welcoming. I enjoyed the dinner afterward getting to know everyone.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
My advice to others considering this opportunity is to speak to as many franchisees as they can about their total experience.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Minimal labor
2. Innovative concept
3. Passion for fitness and wellness

What goals do you have in bringing HOTWORX to your market?
Goals we have going into the first year are educating our community of all the great benefits this concept has to offer each and everyone in our community, and also creating a new and fun fitness culture within our community and of course 500 members.

What are you most excited for in your first year as a HOTWORX franchisee?
What I am most excited for bringing HOTWORX to my community is seeing the response from the community. I’m excited to be able to offer a product that I believe will be life changing for so many.

Congratulations, Kosta, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released February 10, 2020