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Effective and Proven Business Strategies

HOTWORX congratulates franchisees, Catherine, Matthew, Jordan, and Nate Meloy, who were awarded a franchise license in the Houston market and recently opened their Alvin, TX studio!

What originally motivated you to consider a business opportunity?
The four of us each have a passion for fitness, whether that’s powerlifting, sports, yoga, outdoor adventures, you name it! Cathy and Jordan have been HOTWORX members going on two years and fell in love with the concept on Day 1. Opening a fitness business was always on our bucket list and after speaking with a fellow franchise owner (Carmen Hopkins in Pearland/Manvel) we were hooked on the franchise and haven’t looked back since.

What led you to explore franchising rather than an independent business?
Cathy and Matt had previously opened up their own startup veterinary hospital four years ago and were excited about the prospect of opening a fitness startup with a large community of business owners with similar interests. Jordan and Nate recently had twins at the end of 2022 and were looking to begin their journey of business ownership using effective and proven business strategies.

What was your initial impression of your first HOTWORX session?
Totally unique and unforgettable! Both Cathy and Jordan had dabbled in hot yoga sessions but the HOTWORX infrared experience and wide variety of isometric and HIIT workouts definitely took our fitness journeys to a new level.

How was your experience going through the HOTWORX Discovery Process?
Every call and informational session with Cynthia only continued to solidify our decision to move forward with opening a HOTWORX franchise. The structure was well designed, easy to understand, and very intuitive.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was a total blast! It was a great experience to be able to meet so many members of the HOTWORX corporate team we had heard so much about throughout the Discovery Process. Orientation Day was an effective review of all the information shared with us during the Discovery Process, along with expanding on all of the business principles, branding, culture, and vision of HOTWORX. All the fellow franchise owners also attending the call were fellow Texans, which was fun to bond over. The best part was the celebratory toast at the end of the day with everyone!

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
Do diligent research at the front end, and then jump in with both feet and get excited to bring this innovative fitness experience to your market. The HOTWORX community strives for excellence every step of the way.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Unique infrared technology offering to members
2. Extremely accessible 24/7 operational hours
3. Predictable, fixed franchise costs with attractive first-year profits

What excites you the most in offering HOTWORX to your community?
We believe every business owner has a duty to serve their community and its citizens. By bringing a unique fitness concept to the Alvin area, we are able to educate and offer the community wellness benefits and resources that will undoubtedly improve their longevity and quality of life. It is the best gift we could think of giving.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Reach the 1000 members club and finish in the top third nation-wide!

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX franchise ownership ticks off several “boxes” for the four of us – expanding our journey of business ownership (whether as first- or second-time businessowners), delving further into the fitness industry, and being part of a wellness-oriented community with shared values. Being in the studio more often than we already are is a great perk too!

Congratulations, Catherine, Matthew, Jordan, & Nate, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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