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Dazzled by the Idea

HOTWORX welcomes new franchisees, Carmen and Dennis Crane, who were awarded 1 franchise license and are currently in Presale at their Abilene, TX (Abilene Village) studio!

What originally motivated you to consider a business opportunity?
We own an oil and gas consulting company and we were looking to diversify our interests in a different industry.

What led you to explore franchising rather than an independent business?
We have owned several independent businesses over the years and know the headache and heartache starting a business from scratch can be. We were dazzled by the idea of having the consistent support of a team that has a proven record of success in the fitness industry.

What was your initial impression of your first HOTWORX session?
Carmen fell in love during the first session. She was addicted and has gone every day since.

How was your experience going through the HOTWORX Discovery Process?
We found the process to be easy and paced as fast or as slow as we were comfortable going. The one thing I would say that disappointed us was not being told about having to have written permission to go into any other franchisee’s studio.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
We enjoyed our day (even though it was on Zoom). We enjoyed getting to hear from so many executives.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Ask ALL the questions. Be thorough and if you have concerns make sure you ask those questions in writing.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Additional income stream
2. Diversification
3. Love the concept

What excites you the most in offering HOTWORX to your community?
We love the flexibility HOTWORX provides its clients. Working and busy moms have so much flexibility with this studio. They do not have to sacrifice health and wellness for lack of time or opportunity.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Our goal in our first year is to have 1,000 clients with a 90% retention rate.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX has given us an outlet to take charge of our health and wellness and we cannot wait to share that opportunity with our hometown. We also believe this opportunity will provide us the opportunity to diversify our business portfolio.

Congratulations, Carmen & Dennis, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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