HOTWORX welcomes new franchisees, Cynthia and Jason Mesa-Toney, with the purchase of 1 franchise license in Grand Junction, Colorado!

What led you to explore franchise opportunities?
Cynthia and I were franchisees of Planet Beach and currently Cynthia offers HOTWORX opportunities so ours was a natural evolution. We were considering opening a HOTWORX in the Denver area but after moving to Grand Junction, we decided Grand Junction could benefit from this amazing and unique opportunity!

Can you describe your first HOTWORX experience?
After months of listening to Cynthia on the phone with potential HOTWORX franchisees I warmed to the idea of HOTWORX as an excellent business opportunity. I have done numerous exercise routines in my life to attempt to maintain a healthy lifestyle – running, biking, boot camps, anything and everything at the gym – so HOTWORX as an exercise concept, while intriguing, I figured even if I tried it and the fitness concept wasn’t necessarily my kind of thing, the business side is too good to pass up.

And then I went to the Marrero location while in New Orleans for franchisee orientation to do my first HOTWORX session.  I am a changed man.

For our session, Nancy and I did Hot Iso followed by Hot Blast and when I was finished I was completely soaked and yet felt refreshed.  The normal joint pain I would feel after a workout?  Completely non-existent.  And so, I went back Saturday.  I had to see if I would feel the same way I did the previous day.  I did Hot Warrior and Hot Row.  Once again, I was in complete awe at how I felt after the workout.  And so, I went back Sunday.  I did Hot Cycle and Hot Blast and by the time I was finished I was actually saddened that I had to go back home on Monday, back to my normal gym routine, back to 45 minutes on a treadmill or stairmaster to get nowhere near the feeling I had with my HOTWORX sessions.  Now, more than ever, I get it.  I get why this concept is blowing up.  Once we open, my personal workout regime will never be the same and I can’t wait to introduce Grand Junction to HOTWORX!

How was your experience going through the HOTWORX Discovery Process?
My experience was probably unique. Since I have been listening to Cynthia as she guided other franchisees on their Discovery Process, I pretty much knew what to expect. All in all, I will say the corporate staff are on point and know their stuff.

What was it like attending Orientation Day and meeting the HOTWORX Executive Team?
A very good day. I knew just about everyone from my prior incarnation as a Planet Beach franchisee but going through the Orientation, seeing the excitement in the room, the level of commitment from Corporate to keeping this brand special and unique, it was a cherry on top of my decision to purchase a franchise.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
It’s not often you can pair financial gain potential with a concept that is truly exciting, unique, you can believe in and is beneficial to the community. HOTWORX offers the opportunity to be part of something that is revolutionary with a corporate staff with decades of experience.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Business Opportunity
2. Amazing Concept
3. Opportunity to be Part of the Exercise Revolution

What goals do you have in bringing HOTWORX to your market?
Introducing a smaller market to the next innovation in the fitness industry. As we grow our customer base and become influencers in the market, become an integral business within the health conscious community and Grand Junction as a whole and participate in local events to increase not only brand awareness but love of fitness on the whole.

What are you most excited for in your first year as a HOTWORX franchisee?
Growing customer awareness (and our profit margin!) while seeing the change in mentality for what working out can be. And, selfishly, quitting my gym and having a HOTWORX to go to!

Congratulations, Cynthia & Jason, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit or call (504) 297-1HOT.

Released September 2, 2019