HOTWORX welcomes new franchisee, Erica Graziosa, who was awarded a franchise license in the San Francisco-Oakland-San Jose market and will soon begin Presale at her Costa Mesa, CA (Costa Mesa Courtyards) studio!
What originally motivated you to consider a business opportunity?
Receiving an MBA opened up an entirely new world for me. I began seeking out investment opportunities shortly after. Although I've spent the bulk of my career in a technical role, as a product development scientist in Biotechnology, I'm excited to kick off a new venture in business where I'll be able to expand upon and develop a new and different set of skills.
What led you to explore franchising rather than an independent business?
HOTWORX has an established business model with proven success in conjunction with a unique product. A secure market opportunity exists, nationally and internationally, despite the very competitive fitness industry.
What was your initial impression of your first HOTWORX session?
"WHOA!" I could not wait for round 2!
How was your experience going through the HOTWORX Discovery Process?
Very Positive...seamless, informative, and at my own pace!
How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
So exciting! It had been a year of anticipation going through the Discovery Process and it was finally all coming together.
What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
You only regret the chances you didn't take...
What are the top 3 reasons you chose to franchise with HOTWORX?
1. Solid product market fit
2. Growth potential
3. Personal fit - HOTWORX is well aligned with my own values regarding health and fitness.
What excites you the most in offering HOTWORX to your community?
HOTWORX has a novel approach to fitness which is economical, affordable, and efficient.
What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
500+ satisfied customers and opportunities to expand!
How will HOTWORX help you achieve your personal and professional goals?
I will be running my own business under the guidance and mentorship of experts...what could be better!? With so much to learn, I am excited to be a part of the development process as HOTWORX continues to evolve.
