The Inner Warrior Fascination

The inner warrior is real. We all have one. To paraphrase a Buddha quote, one who conquers self is greater than one who conquers a thousand soldiers in battle! We all have an inner warrior fascination.As fitness club owners, we should acknowledge that our members want to satisfy their inner warrior. When we market to potential new members we should find ways to appeal to the inner warrior fascination. People want to unleash it as a means to improve their lives.Self transformation can happen when a person taps into the power of the inner warrior through the practice of a great fitness program! Everyone thinks about how cool it would be if they were part of a challenging program. When they finally begin a really good program, they love to brag about the great workout they just had.As fitness service professionals, we should deliver programs that give our members the opportunity to stroke their inner warrior fascination. Providing workouts in 125 degrees of infrared heat is one sure way to provide that opportunity!HOTWORX provides six different types of workouts performed inside of a patent pending new infrared sauna. As an owner of a spa that provides three HOTWORX sauna units, I can tell you that my members love to talk about how much they sweat and how immediate the results are from the infrared sauna workouts that we provide. They love it and they talk about it, a lot!!! They are satisfying their inner warrior!