As a fitness blogger who began writing weekly articles for almost five years now, I suppose it was natural that I would write a book at some point. It was always in the back of my mind, even before the HOTWORX blog, but the book topic did not reveal itself to me until a little while after we introduced our, now patented, infrared workout sauna to the marketplace in the summer of 2015.
I actually introduced the term “hot exercise” through the HOTWORX blog a few years ago. It was around that time that the book topic became clear to me, and that the name of the book would be Hot Exercise. From there, I made the commitment to write and publish the book.
Almost simultaneously, the subtitle for the book came to me as well. HOTWORX the brand, and Hot Exercise the book, were always meant to be integrated as one for the benefit of the franchise. For that reason, I had to ask myself, “How do I describe the innovation of HOTWORX as a book subtitle to Hot Exercise?" It soon made sense to me that HOTWORX and the Bold New Infrared Fitness Frontier would be the right descriptor for the book as a subtitle. Writing the book then became a labor of love in my spare time (which I do not have a lot of) and an effort that spanned over a two year period.
I am very happy to announce today that my book, Hot Exercise, is published and is now available in paperback on Amazon. The official date of publication, though, is this December 7. On that date the hardcover and paperback will be released for shipment to all of our franchise locations and will be available for purchase when they arrive at all HOTWORX 24 Hour Infrared Fitness Studios and Planet Beach spas. Also on that December 7 release date, the eBook will be made available for purchase on Amazon. In the spring of 2021 look for the release of the Hot Exercise audible version.
The purpose of the book is twofold. First, clearly I want the book to create a wider audience for our franchise brands so that we can recruit more members into our franchise locations. Secondly, and equally as important, the book serves as an educational text to introduce the public to the history, the science, and the benefits of infrared fitness training.
So now, it is with great excitement, through the publication of this new book, that I call out to fitness thrill-seekers everywhere who are looking for cutting edge training results. Welcome to HOT EXERCISE and the bold new frontier of infrared fitness!
Enjoy the read.
