PRODUCTIVITY is Everything

Posted June 30, 2020

It would be hard to argue against the title of this blog post. 

Indeed, getting things done is on the top of the list for the most important activities in life. 

Most of the time we equate productivity with business, and rightly so, but it goes way beyond business. It works the same way for everything else in life too. The output of a business depends on productivity and so does that of personal life.

No doubt, you get out of life what you put into it, business or personal. And, the sum of what you put in and get out is your productivity.

To get more out of life, you have to put more into life!

One could certainly argue that productivity is connected to everything in life. Think about it from a personal perspective like this. The harder I work on positive projects, the more I will create positive results. The more positivity that I can create in life based on my personal productivity, the more I will have done for my part in making the world a better place.

As CEO of HOTWORX, I take a lot of pride in what we do to provide a positive workout experience for our customers. Our goal is to deliver great workouts in way less time.  We call it MORE WORKOUT, LESS TIME. This is what we put in so that we and our customers can get more out of life from a mental and physical fitness standpoint.

To that end, our corporate team worked very hard to power through the recent pandemic lockdown.  Of course, all of our locations were closed like other businesses. In that moment, like any other crisis, great opportunity was born out of adversity. We recognized an opportunity to create better operating systems and to provide an added level of service to our studio members.

Our approach to the COVID shutdown was simple, but deliberate, and laser focused on results. First we gathered together all of the relevant facts in a calm manner.  I sent memos out to remind everyone during this time that, as the old maxim goes, cooler heads would prevail. Once we had the facts, we collaborated and created a very comprehensive solution that was planned to get the franchise all the way through the lockdown and beyond the first couple of weeks after reopening. Then, when we had the plan, we went to work to take MASSIVE ACTION!

We worked with blazing speed to deploy a HOTWORX at Home plan based on technology that we originally developed as an additional virtual personal training service for our members to use in the FX Zone (our studio functional training areas). This was a huge hit during the lockdown.

Our team developed a reopening plan that enabled our studio owners to provide a perfect phase one approach. We were able to use our proprietary technology to limit sauna use for social distancing based on appointments made in the HOTWORX Burn Off App to enable a safe, heated workout environment.

Additionally we continued to invest in our studio marketing when other brands held back, and we deployed our reopening strategy with precision. I am reminded of a Patton quote, “A good plan violently executed now is better than a perfect plan executed next week.” We live that quote!

This same approach can be deployed with your personal fitness program to achieve great results. Strive to get more in less time. Time is the most valuable commodity in life. Spend it wisely.

If you haven’t tried infrared fitness, then what are you waiting for? If you want to increase your level of productivity so that you can put more into life, add HOTWORX to you fitness regime.

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Stephen P. Smith, MA

CEO and Creator of the HOTWORX
Former National Collegiate Bodybuilding Champion and Arena Football Player
Certified Professional Trainer