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"Why Wouldn't We Do This?!"

HOTWORX Welcomes Jason and Lainie Martinez of Lubbock, TX as Franchisees

Jason and Lainie Martinez have several years of experience in business management, training, and merchandising. Lainie has spent the last 12 years at home raising their 3 children, who all entered full-time school this year. This milestone change in their daily routines motived the couple to focus heavily on their search for the perfect business opportunity- the one that would help them build a financial future for family and leave a legacy for their children. Lainie fell in love with HOTWORX after her first session and the rest, as she details below, is history!

What lead you to explore franchise opportunities?

We had been looking at franchises for a couple of years and had not found the right fit. We knew we wanted to start our own business and have for a while. I wanted to do something I was passionate about and believed in and when HOTWORX rolled around I found my perfect match. Jason loves the franchise model and had been researching franchises from A to Z for years. He wanted a system to follow while still owning our own business. He loved the idea of already set in place systems that we follow the steps to success!

Can you describe your first HOTWORX session?

My first HOTWORX session was AMAZING! I had a couple of friends who had been inviting me for a couple of months and finally I said yes and am so glad I did! I had done other workouts and which led to injuries and was looking for something less impact and I couldn’t believe how many calories you could burn in a 30 minute session and feel great! I not only felt like I had experienced a great workout but I felt like I had spent the day at a spa getting a detox session. I was hooked after my first time and came home and told Jason I would buy one of these for our house…little did I know I would be buying several to share with my friends, not to mention my entire city!

How was your experience going through the HOTWORX Discovery Process?

Going through Discovery Day we were both so impressed with how well every detail was thought out. We loved the experience from the executive team who have been in franchising for 20 + years and the fact that Steve is a passionate visionary who isn’t afraid of change but knows to succeed in business long term you have to be willing to shake things up! Discovery Day was extremely informative and thorough we felt like why wouldn’t we do this!? It was honestly what we had been searching in business for awhile. Everyone on the executive team we felt wants to see us succeed and are willing to go the extra mile with us to make that happen…it had a family feel which makes this southern girl feel right at home.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?

The advice we would give to someone pursuing partnering with HOTWORX is to do your homework. Research, read, research, read and do that over and over again…I believe you will discover that the HOTWORX Corporation knows their stuff and they have done their homework so ASK ASK ASK questions and lean in to their knowledge and you will find them more than helpful.

What were the top 3 reasons you chose to franchise with HOTWORX?

  1. Sales model driven (Jason being in sales industry for 25 years he loves the sales aspect)
  2. Performance based driven for success for owners and employees (we love the reward system…payoff in hard work)
  3. Wellness and fitness industry will never go out of business. We loved the 24 hour model for today’s fast-paced, high-tech, automated world we live in.

What are you most excited for in your first year as HOTWORX franchisees?

Our goals in bringing HOTWORX to our area is to create excitement for this workout and to build a brand that is synonymous with wellness, fitness, excellence and success. We are excited for creating a HOT new brand in our first year and sharing this workout with our city…we KNOW people will love it and cannot wait to see our members experience success in their overall wellness and watching this take off!

Congratulations, Jason and Lainie, and welcome to the HOTWORX family!

 Looking for a new business opportunity and want to learn more about HOTWORX? Visit hotworx.net/franchising or call (504) 297-1HOT.

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