HOTWORX Celebrates the Opening of 100th Franchise Location

HOTWORX has recently celebrated a development milestone reached with the opening of its 100th studio location in Henderson, Nevada. The franchise is the first ever to offer 24-hour access to infrared sauna workouts, providing small group training through the use of its patented infrared workout sauna. HOTWORX has awarded 493 franchise licenses since first launching the business opportunity in 2017. With franchises currently open or developing in 35 states across the country, HOTWORX has no intention of slowing down the pace for continued growth and expansion. Presale will also begin soon for international locations set to open in Ireland and Australia.

The combination of heat, infrared energy, and exercise- what we like to call “3D Training”- makes HOTWORX a fitness program unlike any other workout available. HOTWORX members appreciate the value of having unlimited access to 30-minute Isometric workouts and 15-minute High Intensity Interval Training (HIIT) sessions that maximize fitness results and help them achieve their personal goals.

After becoming a franchisee, Holly Marietta, owner of HOTWORX- Henderson, NV (Black Mountain), was asked what goals she had in bringing HOTWORX to her market and she could not wait to share the unique and amazing concept of  3D Training with her entire community.  She’s finally seeing this goal come to fruition with the official opening of her studio location and expressed, “I am ecstatic to be HOTWORX’s first studio in Nevada AND the 100th location to open! I LOVE seeing all the new members sweating, feeling great, and earning the burn!”

Jeremy Harwell, a corporate Performance Coach, began his HOTWORX journey as the General Manager of the first studio location. Reflecting on the brand’s milestone, Harwell shared, “It’s crazy that we’re opening the 100th location exactly 3 years after we opened the very first studio in Oxford, MS. When we were in Presale for that location, I envisioned HOTWORX reaching the same level of success as other fitness franchises, but the growth we’ve achieved in only three years has far exceeded what I had imagined back then. It’s surreal to be here now as the Performance Coach of the 100th studio!”

When it comes to the rapid growth and future development of the HOTWORX franchise, much credit can be given to the innovative mind and passionate leadership of CEO and HOTWORX creator, Stephen P. Smith. “One of the main reasons for our rapid growth is the highly effective and very unique method of fitness that combines infrared energy and heat with isometrics and HIIT. We call it 3D Training. I am amazed to see hundreds and hundreds of 5 star ratings where our customers rave about their incredible results in the way they look and feel. This fitness revolution is what I like to call the Bold New Infrared Fitness Frontier!”

HOTWORX, the first ever 24 Hour Infrared Fitness Studio concept, is making fitness history with the opening of its 100th franchise location!

Released February 16, 2020