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The First of Many Grand Openings

The last few months of 2016 were spent strategically planning and developing a new and very unique fitness franchise. The business model for a 24 Hour Infrared Fitness Studio fueled by unlimited access to HOTWORX. Executives of the brand have more than 20 years of experience in franchising with a membership-driven business model. HOTWORX's virtually instructed, hot exercise sessions produce one of the best calorie burns in the business and there was no arguing the value of an all-access membership. With everything in place to launch the HOTWORX franchise opportunity, we jumped right into 2017 with preparations to open the very first HOTWORX studio in Oxford, MS.

Pre-Production

I imagine this process being just as exciting of a ride as the process of producing and releasing a movie. From the moment the idea was presented, the HOTWORX Executives wrote the screen play of their Department's involvement and the role it would play in the final picture. The new business model was edited and finalized by working together under the direction of our "Executive Producer," Stephen P. Smith, CEO and Creator of HOTWORX.

Production

With a site selected in Oxford, MS, it was time for the next phase in development. Our Performance Department successfully recruited qualified candidates to audition for a role in the first HOTWORX studio. The amazing cast of studio employees are equally as passionate about HOTWORX as the corporate team in New Orleans, LA. They were willing to go above and beyond by working together to perfect the business model from every aspect of operations, membership sales, technology, marketing, and products. Thank you to Jeremy, HOTWORX- Oxford General Manager, and his team for the part you played in helping us bring HOTWORX to the big screen!

Movie Premier

With a release date set for April 21st, details were coordinated to host a Discovery Day for candidates interested in the HOTWORX franchise opportunity and a Grand Opening celebration. We rolled out the red carpet for several candidates interested in being the first to open a HOTWORX studio in their market- Tennessee, Oklahoma, Mississippi, and Louisiana to name a few. Once Discovery Day presentations were complete, the group gathered for the Grand Opening ceremony. The Oxford-Lafayette County Chamber of Commerce held a ribbon cutting ceremony for HOTWORX Studio Oxford and congratulations were given all around.

Sequels

Since the launch of this franchise opportunity, we've had many candidates join the team as new franchisees. The benefit of franchising is that a successful production is already in place for each new HOTWORX studio. I am confident that this is the first of many HOTWORX studio Grand Openings to come!HOTWORX Franchising is actively recruiting entrepreneurs looking for a business opportunity in the fitness industry. To learn more about the hottest franchise opportunity to hit the fitness industry in 2017, visit HOTWORX.net/franchising.

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