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24 Hour Infrared Fitness Coming Soon to Iowa!

HOTWORX welcomes new franchisee, Tara Huovinen, with the purchase of 1 franchise license for the Cedar Rapids-Waterloo-Iowa City & Dubuque DMA!

What lead you to explore franchise opportunities?

My hours at the hospital were cut to PRN (on call as needed) as being a Respiratory Therapist I was looking for work at the other area hospitals. I was only finding more PRN work or 2nd and 3rd shift work. Being a single mom of 4 boys I couldn’t work those shifts and needed more than PRN work. I found HOTWORX on Facebook and started looking into owning a franchise and learning more about HOTWORX.

Can you describe your first HOTWORX experience?

I loved my first HOTWORX workout. It was after hours of air travel and it was just what I needed. I did HOT CYCLE first. It was great. The heat was set at 126 and I love that I was able to control the temperature for my personal comfort. It was hot, but I was still able to breathe just fine. The virtual instructors were very motivating and encouraged me to give it my all.The next class I did was HOT ISO. Another amazing class. Within a matter of minutes, I was able to stretch deeper than I was when I previously tried. Prior to HOTWORX I was having problems with my IT band. After my sessions, I was no longer having the pain when I bent my knee. I loved that. Not to mention I had the best nights sleep that night. I can’t wait to open my studio, so I can go on a regular basis.

How was your experience going through the HOTWORX Discovery Process?

The discovery process was very exciting for me. Bebe was amazing to work with. I loved her energy and knowledge. I received a lot of information regarding HOTWORX. I had plenty of time to read everything over and ask questions as they came up. I never felt rushed or pushed in any way.

What was it like attending Discovery Day and meeting the HOTWORX Executive Team?

Discovery day was full of energy. I enjoyed meeting the executives and hearing their stories on how they came to HOTWORX. Not to mention meeting the others looking to learn about becoming a franchise owner. Everything was broken down so nothing was overwhelming or rushed. There was plenty of time to learn and ask questions.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?

My advice to other entrepreneurs considering HOTWORX is don’t wait!

What are the top 3 reasons you chose to franchise with HOTWORX?

1.Family Oriented – Great since I am a single mother to 4 boys2.Cutting Edge – Be the first in my area to bring the benefits of infrared heat and yoga together. I love the 24/7 access which offers so much flexibility to my future clients3.Experience – With 20 plus years of franchise experience behind HOTWORX I saw how this was a great opportunity and I couldn’t wait to jump on board. Plus, I want to show my boys what you can accomplish when you aren’t afraid to try.

What goals do you have in bringing HOTWORX to your market?

My goals for bringing HOTWORX to Iowa City, Coralville, North Liberty and surrounding area is to offer my clients the flexibility to work out on their time and provide them the benefits of an infrared fitness studio. I want to be the first facility that comes to a person’s mind when they are looking for a gym to join. I believe in the benefits of infrared and I am looking forward to offering them to my community.

What are you most excited for in your first year as a HOTWORX franchisee?

I am looking forward to watching my business grow within the first year while providing great service to my clients. I can’t wait to become a member of the 500 club. Being able to grow a successful business with my boys learning along the way is priceless to me. I can’t wait to get my first studio off the ground running so I can open new ones within my DMA.

Congratulations, Tara, and welcome to the HOTWORX family!

Looking for a new business opportunity and want to learn more about HOTWORX?Visit hotworx.net/franchising or call (504) 297-1HOT.

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