Far Infrared Training and Body Pliability

Posted July 16, 2018

It’s not too often in fitness that a new training discovery is revealed that would classify as epic.  I would have to say that the article that I will cite from in this post explains a new and yes, epic, fitness paradigm shift.  This new focus is pliability! Here is a moment of truth for […]

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Brand on an INFRARED WORKOUT MISSION

Posted July 9, 2018

Time is perhaps the most valuable commodity that we have in life.  When it comes to fitness, people are more discerning than ever to find the right programs to make the most of their time in the gym.  The four things that they want to achieve quickly are to: Look Better Move Better Feel Better […]

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Sleep Easy With Infrared Workouts

Posted July 2, 2018

If you have ever experienced poor sleep quality, then you know that it can be detrimental to your work productivity and to your general quality of life.  Simply put, you feel like crap when you don’t get enough sleep.  I experienced poor sleep quality myself until I discovered infrared sauna workouts.  For the past three […]

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The Convenience Factor

Posted June 25, 2018

“Retailers understand that it is critical to enhance the convenience of the overall shopping experience, given that convenience is linked to customer satisfaction and intentions to shop the store in the future, as well as the overall attitude toward the shopping experience…” ¹ Think about it, the best products always make life easier in some way, […]

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Far Infrared for Immune System Boost

Posted June 18, 2018

The immune system is your body’s ability to recognize and defend itself against infectious bacteria, organisms, viruses and the development of disease.  The lymph system consists of tissues that store white blood cells that are used for fighting disease within the body. The lymph nodes are the radar for the body providing early detection when […]

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Beware of False Infrared Prophets!

Posted June 10, 2018

I am amused when I see certain so-called “infrared” fitness studios that claim to provide infrared fitness classes from live in-studio instructors. The reason I am amused is because they have gone to the trouble of opening an entire fitness studio based on a false assumption. The false assumption is that because the room is […]

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Tone Up with Heat Shock Proteins this Summer

Posted June 5, 2018

Did you know that you can improve the quality of your workouts by increasing the heat shock proteins through hot exercise? Summer is here and we are all looking to tone up fast for the weekend trips to the beach!  One of the most efficient ways to get your body toned quick is through infrared […]

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Infrared Wavelength

Posted May 28, 2018

We know that light travels in waves, and that those waves consist of particles known as photons thanks to Einstein.  The length of the light wave from crest to crest determines the color of the light within the visible spectrum and it determines the effect the light has on objects from the non-visible spectrum as […]

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Infrared Cellular Therapy

Posted May 21, 2018

Energy from an infrared sauna can be absorbed into the skin 1.5 inches or more.  Since the radiant heat from an infrared sauna warms the body from within rather than just heating the body with hot air from the outside, things happen on a cellular level in response to the infrared penetration through the skin. […]

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Fitness Multiplicity

Posted May 13, 2018

I recently gave a speech in Las Vegas at the Franchise Finance Conference hosted by Franchise Times Magazine.  There were a few other fitness brands that gave presentations in the large ballroom at the Mirage that was full of bankers, investors and private equity companies. One thing that I noticed in common with our brand […]

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Key Data Fitness Tracking

Posted May 6, 2018

Studies have shown that people who use fitness trackers become more active. In business, we know how important it is to inspect what you expect.  There’s nothing more motivating than an impending inspection from a supervisor or knowing that a customer can give you a review for the world to see at any time when […]

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