Making Cardio Cool

Posted January 14, 2019

Let’s just cut the crap.  Doing cardio is hard, and it can turn into a dull, boring grind if you keep doing it the old school way.  That is, by working endless minutes on the treadmill, elliptical or stationary bike.  When I’m on the road I like to train at as many different gyms as […]

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HIIT Training with Infrared

Posted January 6, 2019

High Intensity Interval Training, or HIIT, in normal outdoor climates or in air-conditioned indoor workout environments, when done properly is a very effective addition to any fitness routine.  However, when HIIT is combined with infrared energy and heat, the human body responds with a supercharge to its metabolism and with the extra advantage of accelerated […]

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Making the Fitness Dream Real in 2019

Posted January 2, 2019

It’s college football bowl season and time for the national championship, and it’s playoff time for the NFL.  Of course, the talk of who might win the Super Bowl is in the air as well.  The beginning of each new year is filled with championship spirit and discussions of what it takes to win. What […]

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Beyond Hot Yoga in 2019

Posted December 25, 2018

Hot yoga is an awesome form of isometric fitness training.  It has been around for about 50 years now with its origins in Japan as developed and first practiced by the now infamous Bikram Choudhury.  Many excellent forms of hot yoga have since been created and are now practiced throughout the world. I remember my very […]

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Coopetition: More Fitness for Everybody

Posted December 17, 2018

I would advocate that the fitness industry is one of the best industries to enter into as an entrepreneur.  There are many obvious reasons, but what I will focus on for this article is  popularity and population growth.  When I opened my first gym back in the 80’s only 10% of the U.S. population was […]

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Infrared Cross-Training for a Vacation Event

Posted December 10, 2018

Just left an incredible corporate retreat for HOTWORX in Punta Cana…  So, as I’m sitting in the plane on my flight home, I pondered for a topic before I began typing and it dawned on me to share a fitness story about my trip. On Saturday, the last full day of the vacation, myself and […]

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Efficient Hydration for Pre, During and Post-Workout

Posted December 2, 2018

One point that is not impressed upon enough by trainers and fitness writers is the advantage of mixing pre and post workout supplements with water for your workout hydration needs.  Proper hydration and supplementation is especially important for infrared training.  It makes good sense to give your body what it needs when it needs it […]

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Rebound from Thanksgiving with Infrared Fitness

Posted November 25, 2018

I am writing this blog article on the Friday after Thanksgiving…which is the day that Americans consume the most number of calories as compared to any other day of the year (day of Super Bowl comes in second). I heard recently that the average American consumes over 4000 calories on Thanksgiving Day.  Wow, that’s a […]

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Infrared Training Makes Life Easier

Posted November 20, 2018

I attended a functional training seminar recently at the Athletic Business Show that was held in New Orleans.  The room was filled with trainers from all over the country.  Most of the crowd in attendance was affiliated with the military either active duty, or non-military contract fitness trainers.  The presenter, Anthony Wall, representing the American […]

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Infrared Fitness is a Market Game Changer

Posted November 11, 2018

Markets are driven by value.  Customers constantly ask themselves, whether deliberately or intuitively, “how can I get more quality for less money, or how can I get more results in a shorter amount of time?”  The brands who can deliver on this customer need will change industries and move markets. The fitness industry, like any […]

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Are Heavy Weight Machines Dying a Slow Death?

Posted November 4, 2018

Have you taken a look at the weight room in any of the newer “big box” health clubs lately?  What you will likely see is way less square footage devoted to heavy weight machines of the selectorized or plate load types. More and more of the weight room floor space is now being occupied by […]

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