The Importance of Market Differentiation in a Fitness Franchise

Posted December 23, 2019

I would argue that the most important component of business marketing is uniqueness.  Of course there are many important aspects of marketing such as professional imagery and and ad production, but if the product is not memorable based on its uniqueness, then it will fail to gain sizable traction in the marketplace. Market differentiation happens […]

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The Infrared Bonfire Workout

Posted December 16, 2019

The practice of adding workout variety through cross-training is gaining in popularity. The reason is because cross-training accelerates performance. The real benefit from cross-training is the gains that come from the blended variety of workouts.  Some people take cross-training to another level by combining different workout types back-to-back during one workout session in a day, […]

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The Fitness Cycle of Success

Posted December 9, 2019

Motivation is fundamental to working out. Working out requires work and work requires motion. You have to get off the couch to do the work! You can always do more than you think you can do and now is the time to get yourself in motion! What is the thing that can stimulate you toward […]

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High Intensity Interval Training + Infrared Yields High Octane Fat Loss

Posted December 2, 2019

Have you ever wondered why high intensity interval training, aka HIIT, is so popular? HIIT requires greater usage of lipids as a fuel source.  Simply put, HIIT burns more fat! Lactic acid is produced during and following an intense workout interval.  This happens because blood flow cannot keep up with the oxygen transport needs for […]

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Infrared Sauna Training Wipes Out Holiday Stress

Posted November 25, 2019

The Holiday Season is here!  I’m sure there will be plenty of cheer, but there will also be more stress.  We all should make a promise to ourselves not to overindulge this year.  Of course, that is easier said than done.  But if we make a conscious effort then I am sure we can all […]

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Infrared Sauna Exposure and Breast Implants

Posted November 18, 2019

What are the risks, if any, associated with exposure to infrared heat and infrared energy for women who have breast implants?  First, let’s take a look at the two types of breast implants so that we can understand what is being exposed during an infrared session. There are two basic types of breast implants, Saline […]

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The Rolling 90 Day Infrared Fitness Challenge

Posted November 11, 2019

There are hundreds of fitness apps in the marketplace but there is only one app that is dedicated to infrared sauna training available 24/7 and that is the Burn Off App from HOTWORX.  The HOTWORX Burn Off App was designed to keep clients on a rolling 90 day infrared fitness challenge.  When a new member […]

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The Bold New Infrared Fitness Frontier

Posted November 4, 2019

In fitness new things are always being introduced to the marketplace. .  These new products and services range from exercise machines to supplements, workouts, apps, gadgets, etc.  Some of these things last but most disappear as fast as they are introduced.  We’ve all seen those “miracle” fitness gadgets on tv infomercials and home shopping networks.  […]

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Compression Gear + Infrared Training = Better Results

Posted October 28, 2019

Most of us are familiar with clothing that is designed to compress the body in some way.  How did this type of gear become such a necessary part of working out? Tights for dancers have been around for a long time.  Tights were invented by a French costume designer in the early 1800’s to upgrade […]

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Infrared Energy – The Third Dimension of Fitness

Posted October 21, 2019

I am sure that you’ve had a three dimensional experience from a visual standpoint.  Take movies for example.  Compare a really good 3D movie to a non-3D movie, or compare it to color movies from the last century, or go all the way back to black and white films.  Obviously, the movies have come a […]

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The 90 Day Infrared Fitness Challenge

Posted October 14, 2019

Three months!  Just three months to a new you.  No doubt you’ve heard this before.  Have you ever thought about why fitness brands promote the three month, 12 week, 90 Day Challenge? Last weeks blog topic was all about forming a good habit.  Think about the illustrative equation below: Habit + Time = Lifestyle Timing, […]

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