The Inner Warrior Fascination

Posted July 11, 2016

The inner warrior is real. We all have one. To paraphrase a Buddha quote, one who conquers self is greater than one who conquers a thousand soldiers in battle! We all have an inner warrior fascination. As fitness club owners, we should acknowledge that our members want to satisfy their inner warrior. When we market […]

Read this post

Posted July 5, 2016

Saunas are great for sweating. We all know the more you sweat, the more you rid your body of toxins. It just makes sense. Sweat it out! We soak up toxins through food, water and the air that we breathe. Sauna sweating can eliminate heavy metals from your system, including lead and arsenic. The evidence […]

Read this post
Go AT YOUR OWN Best Pace!

Posted June 27, 2016

Personal trainers, yoga instructors, group X teachers all offer a vast array of styles, methods, motivations and philosophies with their workouts. Variety is the spice of life, as they say. No matter which types of workouts you promote as a fitness entrepreneur, you will encounter different ways to achieve all sorts of athletic and fitness […]

Read this post
Workout Time: The Perfect 30 Minutes

Posted June 20, 2016

As a fitness entrepreneur I am always looking for ways to give my clients the very most out of each visit to the gym or spa. Let’s face it, time is the most valuable commodity in life. On average, we all have a little more than 80 years worth of time on this planet. What […]

Read this post
No Wasted Time

Posted June 13, 2016

Last week’s blog was all about no wasted space. This week it is about no wasted time. Time is just as important as space to a bricks and mortar business owner, especially a fitness business owner. Make every effort to maximize space and time with your business. Space + Exercise + Intensity + Time = […]

Read this post
No Wasted Space

Posted June 6, 2016

We created the HOTWORX hot exercise system for business owners to improve their bottom line by improving the waistline of their customers. HOTWORX (formerly Hot Box Detox) is a workout system based on “hot exercise,” a term that we coined right here on this blog. We use a patent pending infrared sauna system to service […]

Read this post

Posted June 1, 2016

Everything is in a name. The name of anything should reflect its true essence. Product naming is a problem solving exercise meant to discover a “title” through meaning with the highest level of creativity and originality. And, of course, the name should have a coolness factor. Therefore, we have made the decision to change the […]

Read this post

Posted May 24, 2016

Most hot yoga and hot pilates studios use traditional heating methods that simply heat up the air in the room. The original hot workout idea was to recreate the climate in India at around 104 degrees and 40% humidity. While this may be closer to the climate in India, it is not the best environment […]

Read this post

Posted May 14, 2016

Hyperthermic conditioning is a fancy way to describe the positive thing that happens to your body when you acclimate it to heat while working out in the Hot Box Detox sauna. Working out has its obvious benefits, but when combined with heat acclimation, wonderful fitness advantages begin to happen as your body adapts to the […]

Read this post

Posted May 9, 2016

One of the many benefits that can be obtained from hot exercise is massive calorie burn. How to lose weight is no secret. You lose weight when you burn off more calories than you consume. There are things that you can do to enhance the calorie burning process, however. A hot room temperature during exercise […]

Read this post
Hot Isometrics For Athletes

Posted April 28, 2016

Isometric postures performed with a proper sequence in an infrared heated environment makes for a great supplemental workout for athletes. And hands down, the best workout recovery comes from techniques used inside of an infrared sauna. Workout recovery is EVERYTHING to an elite athlete looking for a training edge over the competition! Elite athletes are […]

Read this post