HOTWORX Has That Likeability Factor

Posted July 29, 2016

Fletcher Jernigan is the spa director at the Uptown New Orleans Planet Beach spray & spa. The spa has been in the health and wellness industry for over 20 years. In July of 2015 the owner decided to install a HOTWORX unit. The increase in revenue and memberships along with membership retention was astounding. Feeling […]

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The Vortex Workout!

Posted July 25, 2016

If you missed the first ever HOTWORX Conference, you missed a unique workout. It was likely the first large group isometric workout ever in the mid-summer heat on the top of a hotel on the Strip in Las Vegas. The rooftop of the Linq is called the Vortex. Take a moment to view the video… […]

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The Inner Warrior Fascination

Posted July 11, 2016

The inner warrior is real. We all have one. To paraphrase a Buddha quote, one who conquers self is greater than one who conquers a thousand soldiers in battle! We all have an inner warrior fascination. As fitness club owners, we should acknowledge that our members want to satisfy their inner warrior. When we market […]

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SWEAT IT OUT!!!

Posted July 5, 2016

Saunas are great for sweating. We all know the more you sweat, the more you rid your body of toxins. It just makes sense. Sweat it out! We soak up toxins through food, water and the air that we breathe. Sauna sweating can eliminate heavy metals from your system, including lead and arsenic. The evidence […]

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Go AT YOUR OWN Best Pace!

Posted June 27, 2016

Personal trainers, yoga instructors, group X teachers all offer a vast array of styles, methods, motivations and philosophies with their workouts. Variety is the spice of life, as they say. No matter which types of workouts you promote as a fitness entrepreneur, you will encounter different ways to achieve all sorts of athletic and fitness […]

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Workout Time: The Perfect 30 Minutes

Posted June 20, 2016

As a fitness entrepreneur I am always looking for ways to give my clients the very most out of each visit to the gym or spa. Let’s face it, time is the most valuable commodity in life. On average, we all have a little more than 80 years worth of time on this planet. What […]

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No Wasted Time

Posted June 13, 2016

Last week’s blog was all about no wasted space. This week it is about no wasted time. Time is just as important as space to a bricks and mortar business owner, especially a fitness business owner. Make every effort to maximize space and time with your business. Space + Exercise + Intensity + Time = […]

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No Wasted Space

Posted June 6, 2016

We created the HOTWORX hot exercise system for business owners to improve their bottom line by improving the waistline of their customers. HOTWORX (formerly Hot Box Detox) is a workout system based on “hot exercise,” a term that we coined right here on this blog. We use a patent pending infrared sauna system to service […]

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EVERYTHING IS IN A NAME…

Posted June 1, 2016

Everything is in a name. The name of anything should reflect its true essence. Product naming is a problem solving exercise meant to discover a “title” through meaning with the highest level of creativity and originality. And, of course, the name should have a coolness factor. Therefore, we have made the decision to change the […]

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THE RIGHT HEAT FOR WORKOUTS

Posted May 24, 2016

Most hot yoga and hot pilates studios use traditional heating methods that simply heat up the air in the room. The original hot workout idea was to recreate the climate in India at around 104 degrees and 40% humidity. While this may be closer to the climate in India, it is not the best environment […]

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HYPERTHERMIC CONDITIONING

Posted May 14, 2016

Hyperthermic conditioning is a fancy way to describe the positive thing that happens to your body when you acclimate it to heat while working out in the Hot Box Detox sauna. Working out has its obvious benefits, but when combined with heat acclimation, wonderful fitness advantages begin to happen as your body adapts to the […]

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