Coopetition: More Fitness for Everybody

Posted December 17, 2018

I would advocate that the fitness industry is one of the best industries to enter into as an entrepreneur.  There are many obvious reasons, but what I will focus on for this article is  popularity and population growth.  When I opened my first gym back in the 80’s only 10% of the U.S. population was […]

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Infrared Cross-Training for a Vacation Event

Posted December 10, 2018

Just left an incredible corporate retreat for HOTWORX in Punta Cana…  So, as I’m sitting in the plane on my flight home, I pondered for a topic before I began typing and it dawned on me to share a fitness story about my trip. On Saturday, the last full day of the vacation, myself and […]

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Efficient Hydration for Pre, During and Post-Workout

Posted December 2, 2018

One point that is not impressed upon enough by trainers and fitness writers is the advantage of mixing pre and post workout supplements with water for your workout hydration needs.  Proper hydration and supplementation is especially important for infrared training.  It makes good sense to give your body what it needs when it needs it […]

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Rebound from Thanksgiving with Infrared Fitness

Posted November 25, 2018

I am writing this blog article on the Friday after Thanksgiving…which is the day that Americans consume the most number of calories as compared to any other day of the year (day of Super Bowl comes in second). I heard recently that the average American consumes over 4000 calories on Thanksgiving Day.  Wow, that’s a […]

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Infrared Training Makes Life Easier

Posted November 20, 2018

I attended a functional training seminar recently at the Athletic Business Show that was held in New Orleans.  The room was filled with trainers from all over the country.  Most of the crowd in attendance was affiliated with the military either active duty, or non-military contract fitness trainers.  The presenter, Anthony Wall, representing the American […]

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Infrared Fitness is a Market Game Changer

Posted November 11, 2018

Markets are driven by value.  Customers constantly ask themselves, whether deliberately or intuitively, “how can I get more quality for less money, or how can I get more results in a shorter amount of time?”  The brands who can deliver on this customer need will change industries and move markets. The fitness industry, like any […]

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Are Heavy Weight Machines Dying a Slow Death?

Posted November 4, 2018

Have you taken a look at the weight room in any of the newer “big box” health clubs lately?  What you will likely see is way less square footage devoted to heavy weight machines of the selectorized or plate load types. More and more of the weight room floor space is now being occupied by […]

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Doctors Recommend Infrared

Posted October 29, 2018

As the benefits of infrared become more evident and more widely known, the number of doctors who use infrared in treatments and who recommend its use also continues to grow.  The purpose of this blog post is to report to you how some of those doctors are using infrared with their medical practices. Here are […]

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The Infrared Burn Off Effect

Posted October 22, 2018

Infrared energy and heat can penetrate the skin 1.5 inches and can accelerate the fat burning process.  Fat breaks down and becomes water soluble at approximately 100.5 degrees fahrenheit.  At that temperature fat breaks into particles.  When fats are broken down into particles they are more easily flushed by exercise postures forcing them out of […]

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Far Infrared and Good Cellular Vibrations

Posted October 14, 2018

Absorption of infrared through the skin is very good for you.  Have you ever wondered why the warmth of the sun feels so good while you are laying out at the beach or by the pool?  The warmth is actually infrared energy through heat that you are feeling.  As the infrared light waves penetrate your […]

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Democratize Exercise

Posted October 8, 2018

Let’s face it.  Yoga has been an elitist exercise program for far too long.  From the high cost of the sessions to the over the top practices and strange ritualisms, yoga has been perceived and is still perceived by most average folk as a form of fitness that is just too far out for them. […]

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